Performance Marketing Infrastructure

Turn High-Intent Calls
Into Real Business.

Upkaar Digital Media connects high-intent customers, publishers and performance-driven advertisers through measurable pay-per-call and lead generation solutions.

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Live Infrastructure

A Routing Network Built for Intent.

Every call and lead moves through a structured path — from first contact to a qualified, trackable outcome. Scroll to watch the network build.

01Traffic

02Qualification

03Routing

04Advertiser

05Conversion

Illustrative network activity

Illustrative placeholder — connect live reporting to populate real metrics

Qualified Calls

Active Campaigns

Markets Covered

Avg. Routing Time

What We Do

Infrastructure for Every Stage of the Call.

How It Works

Five Stages. One Continuous Pipeline.

01
Generate
Traffic and inquiries are generated across qualified publisher and media sources.
02
Qualify
Callers and leads are screened against campaign-defined qualification criteria.
03
Route
Qualified calls are routed in real time based on rules, geography and availability.
04
Track
Every touchpoint is logged — source, call event, qualification and outcome.
05
Optimize
Performance data feeds back into campaign and routing decisions on an ongoing basis.

Two Sides, One Network

Built for Advertisers and Publishers Alike.

For Advertisers

Acquire Customers Through Conversations That Matter.

Qualified inbound calls
Campaign targeting
Geographic targeting
Call qualification
Routing
Tracking
Reporting
Performance optimization

Become an Advertiser

For Publishers

Turn Your Traffic Into Revenue.

Pay-per-call campaigns
Lead generation opportunities
Campaign matching
Tracking
Reporting
Traffic optimization
Publisher support

Join as a Publisher

Verticals

Focused Where Intent Runs Deepest.

Campaigns run across a defined set of verticals, each matched to qualified publisher traffic and advertiser demand.

Home Services
Insurance
Legal
Financial Services
Automotive
Healthcare
Solar & Energy
Education

Technology

Technology Behind Every Connection.

Structured tracking and routing logic sit behind every call — so performance can be measured, not guessed at.

Upkaar Engine

Traffic
Tracking
Qualification
Routing Engine
Advertiser
Conversion

Call Tracking

Every inbound call is logged against its originating source and campaign.

Dynamic Number Tracking

Number pools attribute calls to the correct channel, campaign and creative.

IVR

Interactive call flows pre-qualify and direct callers before they reach a destination.

Routing Engine

Rule-based routing considers campaign, geography, availability and qualification.

Source & Sub-ID Tracking

Granular sub-ID parameters trace performance back to the exact traffic source.

Analytics & Reporting

Structured dashboards surface call, lead and conversion performance.

API Integrations

Campaign, call event and reporting data connect into partner systems via API.

Why Upkaar

Performance Infrastructure You Can Trust.

Quality

Structured Qualification

Calls and leads are screened against defined campaign criteria before they ever reach an advertiser.

Transparency

Transparent Tracking

Every source, call event and outcome is logged — so performance can be reviewed, not assumed.

Technology

Compliance-Minded Routing

Campaign rules, geography and availability govern every routing decision, consistently applied.

Performance

Dedicated Partnership

Advertisers and publishers work with a direct point of contact through onboarding and beyond.

Testimonials

What Advertisers and Publishers Say.

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