Privacy Policy

1. Overview

This Privacy Policy describes how Upkaar Digital Media Pvt. Ltd. ("Upkaar," "we," "us" or "our") collects, uses, discloses and protects information in connection with our pay-per-call, lead generation and call routing services (the "Services").

2. Information We Collect

We may collect the following categories of information:

• Contact and account information provided by advertisers, publishers and call center partners.
• Call metadata, including originating number, duration, timestamp and campaign source.
• Lead information submitted through publisher-operated forms or campaign landing pages.
• Tracking identifiers, such as source and sub-ID parameters, used to attribute traffic.
• Technical information, such as browser type and device information, collected through our website.

3. How We Use Information

Information is used to:

• Operate call qualification, routing and lead distribution services.
• Attribute traffic and conversions to the correct source and campaign.
• Generate reporting and analytics for advertisers and publishers.
• Communicate with partners regarding campaigns, billing and account matters.
• Maintain the security and integrity of our platform.

4. Call Recording and Tracking

Where calls are recorded or monitored for quality, qualification or dispute-resolution purposes, this is done in accordance with applicable law, and appropriate notice is provided to callers where required. Call tracking numbers and dynamic number insertion are used to attribute calls to their originating source and campaign.

5. Information Sharing

Information may be shared with advertisers, publishers and call center partners as necessary to fulfill a campaign — for example, routing a qualified call to the advertiser it was generated for. We do not sell personal information to third parties for their own independent marketing purposes.

6. Data Retention

Information is retained for as long as necessary to provide the Services, meet reporting obligations to our partners, and comply with applicable legal and regulatory requirements.

7. Your Rights

Depending on your jurisdiction, you may have rights to access, correct or request deletion of your information. Requests can be submitted using the contact details below.

8. Cookies

Our website uses cookies and similar technologies for tracking and analytics purposes. See our Cookie Policy for details.

9. Security

We maintain reasonable administrative, technical and organizational safeguards designed to protect information from unauthorized access, use or disclosure.

10. Children's Privacy

Our Services are intended for business use and are not directed to individuals under the age of 18.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by an updated effective date at the top of this page.

12. Contact Us

Questions about this Privacy Policy can be directed to support@upkaardigitalmedia.com.