UPKAARDigital Media
Technology

Technology Behind Every Connection.

Structured tracking and routing logic sit behind every call and lead — built for measurable, accountable performance.

Data Flow

From Traffic to a Tracked Conversion.

  1. 01Traffic
  2. 02Tracking
  3. 03Qualification
  4. 04Routing Engine
  5. 05Advertiser
  6. 06Conversion
Capabilities

The Systems Behind the Flow.

Call Tracking

Every inbound call is logged against its originating source and campaign.

Dynamic Number Tracking

Number pools attribute calls to the correct channel, campaign and creative.

IVR

Interactive call flows pre-qualify and direct callers before they reach a destination.

Routing Engine

Rule-based routing considers campaign, geography, availability and qualification.

Source & Sub-ID Tracking

Granular sub-ID parameters trace performance back to the exact traffic source.

Analytics & Reporting

Structured dashboards surface call, lead and conversion performance.

API Integrations

Campaign, call event and reporting data connect into partner systems via API.

See How the Technology Fits Your Campaign.