UPKAARDigital Media

Terms of Service

Effective date: Upon publication

This page is a general policy template provided for structural reference. It should be reviewed and finalized by qualified legal counsel before being relied upon as Upkaar Digital Media Pvt. Ltd.'s official policy.

1. Acceptance of Terms

By accessing or using the Upkaar Digital Media Pvt. Ltd. platform and Services, you agree to be bound by these Terms of Service. If you do not agree, you may not use the Services.

2. Description of Services

Upkaar provides pay-per-call, lead generation and call routing infrastructure that connects advertisers with publisher-driven traffic, including call qualification, routing, tracking and reporting.

3. Advertiser Obligations

  • Provide accurate campaign requirements, qualification criteria and routing destinations.
  • Maintain adequate capacity to receive routed calls or leads during stated availability windows.
  • Comply with all applicable advertising, telecommunications and consumer protection laws.
  • Pay for delivered calls and leads in accordance with agreed campaign terms.

4. Publisher Obligations

  • Generate traffic through lawful, compliant marketing methods.
  • Accurately represent campaigns and offers to end consumers.
  • Obtain any consent required by applicable law prior to generating calls or leads.
  • Not misrepresent traffic sources, sub-ID attribution or campaign performance.

5. Call Qualification and Routing

Calls and leads are qualified and routed according to campaign-specific rules. Upkaar does not guarantee a minimum volume of qualified calls or leads unless expressly agreed in a separate written agreement.

6. Prohibited Conduct

  • Generating fraudulent, incentivized or non-consensual calls and leads.
  • Interfering with call tracking, attribution or routing systems.
  • Violating applicable Do-Not-Call, consent or data protection requirements.
  • Misrepresenting identity, business relationship or campaign eligibility.

7. Intellectual Property

The Upkaar name, logo and platform are the property of Upkaar Digital Media Pvt. Ltd.. Nothing in these Terms grants you rights to use Upkaar's intellectual property outside the scope of an active partnership.

8. Payment Terms

Payment terms, rates and schedules are governed by the campaign or partnership agreement in place between the parties. Disputes regarding qualified call or lead status should be raised within the timeframe specified in that agreement.

9. Disclaimers

The Services are provided "as is" without warranties of any kind, to the extent permitted by applicable law.

10. Limitation of Liability

To the extent permitted by law, Upkaar shall not be liable for indirect, incidental or consequential damages arising from use of the Services.

11. Termination

Either party may terminate a partnership in accordance with the notice terms set out in the applicable agreement. Upkaar may suspend access for suspected fraud, non-compliance or violation of these Terms.

12. Governing Law

These Terms are governed by the laws applicable to Upkaar Digital Media Pvt. Ltd. as a registered entity, without regard to conflict-of-law principles, unless otherwise specified in a separate written agreement.

13. Changes to Terms

We may revise these Terms from time to time. Continued use of the Services constitutes acceptance of the revised Terms.

14. Contact

Questions about these Terms can be directed to support@upkaardigitalmedia.com.